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    3. Generation X and the Rise of the Entertainment Subject

    Generation X and the Rise of the Entertainment Subject

    Posted By: arundhati
    Date: 29 May 2021 11:42:40
    Generation X and the Rise of the Entertainment Subject

    Robert Samuels, "Generation X and the Rise of the Entertainment Subject "
    English | ISBN: 1793642346 | 2021 | 116 pages | PDF | 2 MB

    Generation X and the Rise of the Entertainment Subject defines Gen X as the first generation
    to be dominated by entertainment subjectivity. A social and psychological feedback loop is created as entertainment caters to adolescent consumers while the consumer, in turn, is shaped by the entertainment they internalize. While the paradigmatic latchkey young adults are immersed in media consumption, they see the world through the lens of popular culture products that seek to capitalize on the free time and disposable income of the unoccupied viewer. This book argues that Gen X entertainment subjectivity lays the foundations for contemporary society where handheld devices and other technologies detach their users from the world around them.
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