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    3. Consumers and food: Understanding and shaping consumer behaviour

    Consumers and food: Understanding and shaping consumer behaviour

    Posted By: arundhati
    Date: 21 Nov 2023 02:37:30
    Consumers and food: Understanding and shaping consumer behaviour

    Professor Marian Garcia Martinez, "Consumers and food: Understanding and shaping consumer behaviour "
    English | ISBN: 1801463549 | 2023 | 332 pages | PDF | 3 MB

    In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a considerable gap between intention and actual purchasing behaviour, particularly where ethical and environmental issues are concerned.



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