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    3. Taking Ideas to Market: Innovation 01.08 (Repost)

    Taking Ideas to Market: Innovation 01.08 (Repost)

    Posted By: DZ123
    Date: 6 Mar 2018 18:38:15
    Taking Ideas to Market: Innovation 01.08 (Repost)

    Tim Jones, Simon Kirby, Anna Soisalo, "Taking Ideas to Market: Innovation 01.08"
    English | 2002 | ISBN: 1841123145 | PDF | pages: 112 | 0.7 mb

    Fast track route to successfully taking new ideas to market
    Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery

    Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen

    Includes a comprehensive resources guide
    UPWARDS