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The State of Research in Marketing

Posted By: step778
Date: 5 Jun 2024 11:30:01
The State of Research in Marketing

Nick Lee, John Saunders, "The State of Research in Marketing"
English | 2005 | pages: 177 | ISBN: 1845440986 | PDF | 2,0 mb

Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler.
A number of the UK authors are key people with regard to the UK Academy of Marketing.
Looks at positive and negative aspects of the current status of marketing research
Originally published as European Journal of Marketing (2005, Vol.39, No.3/4)

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