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  3. The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Posted By: libr
Date: 27 May 2020 22:37:57
The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs by Jim Kalbach , Michael Tanamachi
English | Apr 1, 2020 | ISBN: 1933820683 | 205 pages | EPUB | 12,5 MB

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

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