2022 - How To Start An Ecommerce Business: Amazon, Ads & Seo

Win at eCommerce sales business: Google SEO (long-tail SEO), Amazon, Google Shopping ads, Facebook & AdWords retargeting

What you'll learn
Boost your eCommerce sales
Identify the most effective sales strategies and stop wasting time on wrong strategies
Dominate your niche on Amazon and maximize sales there
Use long-tail SEO keywords to get ahead of competition
See the path to a 6 or 7-figure ecommerce business
Dominate your niche on eCommerce sites and generate significant revenue
Requirements
Be excited to sell more products in the most effective ways! Have an ecommerce business
Description
Learn the most effective ways to sell products, the best ways to get ahead of competitors, and how to dominate your product niche.If you have a trickle of sales, this course will help you turn that into a rover or an ocean of sales.You will learn:SEO strategies to boost salesHow to sell on AmazonHow to boost your product's landing page conversionHow to run highly engaging and inexpensive ads for ecommerceHow to run retargeting adsEVERY SECTION IN THIS ECOMMERCE COURSE WILL HELP YOU BOOST SALESWhether it is a section on being savvy about getting the best reviews possible on Amazon, retargeting ads, voice or traditional SEO, or anything else, every section of this course is geared towards helping you sell more of your products.ARE YOU TRYING TO SELL ON FACEBOOK AND INSTAGRAM WITH ALMOST NO RESULTS?Most first-time marketers start on Instagram and Facebook. While you can sell a few products there, this course will show you optimal ecommerce strategies and how to sell more effectively so you can generate 10x or 100x your current sales.TREMENDOUS POTENTIAL IF…YOU SELL IN THE RIGHT PLACES USING THE RIGHT STRATEGIES If you become the #1 seller of a product in almost any niche, you can make a 5-figure or sometimes a 6-figure MONTHLY revenue. You just have to learn to sell, which is exactly what this course does. Don't waste more time struggling to sell products. Turn yourself into a real pro at selling your own product. You owe it to yourself and your business, and everyone who depends on you.Sign up today, and get started!INSTRUCTOR BACKGROUND IN ECOMMERCEI've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.I am an ecommerce expert selling products online, and generate a multiple six-figure income. Some of my ecommerce coaching clients have created million dollar businesses. In this course, I give you all my ecommerce strategies that I've accumulated over my 15 years in online business.BONUSES INCLUDED* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable* Personal invitation to my Facebook community after you complete the course* My list of 50 business-success skills when you complete the course* Be automatically entered to get chosen for my student of the month status and have your business featured RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORTIf you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students.2) I feel a responsibility to make sure that students get their money's worth from the course.MONEY-BACK GUARANTEE  This ecommerce course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.    Invest in your future. Enroll now.

Overview

Section 1: Welcome to the course and instructor introduction

Lecture 1 Welcome to the course. Please watch this video to understand what to expect

Lecture 2 Our strategy in the course

Section 2: Google SEO and long-tail keywords

Lecture 3 Introducing SEO for eCommerce

Lecture 4 Long-tail SEO keyword example

Lecture 5 Voice search SEO

Section 3: Webmaster tools to check search performance and crawling & indexing status

Lecture 6 Setting up your Google Search Console, formerly known as Webmaster Tools

Lecture 7 Creating your sitemap.xml

Lecture 8 Submitting new URLs and checking for page status and indexing

Lecture 9 Where your pages are ranking and page/query performance

Lecture 10 Google Analytics introduction

Section 4: Creative ways to promote that can scale

Lecture 11 Four great and creative ways to promote almost anything in a big way

Section 5: Debugging possible causes of why people might not be buying with my own example

Lecture 12 Debugging possible causes of why people might not be buying with my own example

Section 6: Amazon and large online retailers

Lecture 13 Selling on Amazon vs. your own website

Lecture 14 Creating seller accounts and uploading products to Amazon

Lecture 15 Introducing JungleScout

Section 7: Different ways to create and source products with pros and cons

Lecture 16 Different ways to get products to sell and their implications

Section 8: Real-life case study of a plan of how to create an Ecommerce brand

Lecture 17 Real-life case study of a plan of how to create an Ecommerce brand

Section 9: Miscellaneous sales tactics

Lecture 18 Scarcity to boost sales

Lecture 19 Having a return policy to boost sales

Section 10: Review management on Amazon (and similar on other large platforms)

Lecture 20 Section introduction

Lecture 21 Importance of reviews on Amazon

Lecture 22 If you are selling a book, what to do inside your book

Lecture 23 If you have a physical product

Lecture 24 Review management from your product listing

Lecture 25 Reaching out to people to leave bad reviews

Lecture 26 Community building overview

Section 11: Google shopping ads

Lecture 27 Visual difference of Google Shopping ads vs. Google Ads (formerly AdWords)

Lecture 28 Creating your merchant account

Lecture 29 Starting to set up your product feed and linking it to your Google Ads

Lecture 30 Creating a Google Ads account and linking it to your Merchant Center account

Lecture 31 Setting up the Google Ads and Merchant Shopping ads and starting to run it

Lecture 32 I am updating the course now - videos after this are older. I'm making new ones

Lecture 33 Creating your first data feed

Lecture 34 Beginning to fill out your data feed

Lecture 35 Filling out the product feed

Lecture 36 Link to the Google product taxonomy

Lecture 37 Correctly setting your title attribute

Lecture 38 Link to the Google guide for the title field

Lecture 39 Optimizing the description field in your product feed

Lecture 40 Link to the page discussed in previous video

Lecture 41 Linking your Google Ads (formerly AdWords) account

Lecture 42 When you have a large product feed file

Lecture 43 Final step - start running your ads

Lecture 44 Keyword exercise for Google Shopping

Section 12: Retargeting ads with Google Ads (formerly AdWords)

Lecture 45 Google Ads (formerly AdWords) retargeting section introduction

Lecture 46 Setting up your Google Ads (formerly AdWords) retargeting tag code

Lecture 47 Setting up your audience to remarket to in Google Ads (formerly AdWords)

Lecture 48 Finalizing the retargeting ad so that it starts running

Section 13: Facebook ads

Lecture 49 Facebook ads section introduction

Lecture 50 Setting up 2-factor authentication for security - now required by Facebook

Lecture 51 What is the Facebook Business Manager and why you should use it

Lecture 52 How to set up your Facebook page so you can run ads

Lecture 53 Creating an ad account in Facebook Business Manager

Lecture 54 Page permissions and details

Lecture 55 Facebook ad strategies and goals

Section 14: Setting up your Facebook business page and running Facebook ads

Lecture 56 Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting

Lecture 57 Organizing my music page ads to build a fan base and grow

Lecture 58 How to choose the campaign type

Lecture 59 Page banner size

Lecture 60 Setting the brand image

Lecture 61 Where to get an unlimited number of great images to use on your page

Lecture 62 How to set up your Facebook page screen name

Lecture 63 How to set up your Facebook shop

Lecture 64 Facebook page "About" section

Lecture 65 Setting up tabs on your Facebook page

Lecture 66 How to add a catalog of products to your Facebook page

Lecture 67 Publishing your store on your Facebook page

Lecture 68 How to create a custom conversion event and a tracking pixel

Lecture 69 Showing how I created one campaign with multiple ad sets

Lecture 70 Narrowing your Facebook ad targeting

Lecture 71 Budgets for your ads

Lecture 72 Running an ad directly to your product catalog

Lecture 73 Dangerous ad targeting pitfall with a real example

Section 15: Email list and autoresponder

Lecture 74 Introduction to email marketing and autoresponders

Lecture 75 Difference of email autoresponder and email workflow

Lecture 76 My approach to sales copywriting

Lecture 77 Discussing MailChimp and pros and cons of other email marketing providers

Lecture 78 Designating a list

Lecture 79 Technically setting up the autoresponder in MailChimp

Lecture 80 Creating your first email in the autoresponder sequence of emails

Lecture 81 Second autoresponder email

Lecture 82 Example of a good B2B sales autoresponder with Helium 10

Lecture 83 Third, fourth, fifth and further emails in your autoresponder

Lecture 84 Your lead magnet giveaway offer

Section 16: How to recruit affiliates to resell your product

Lecture 85 Section introduction

Lecture 86 Your affiliate offer for recruiting affiliates to your product

Lecture 87 Recruiting from aggregator websites

Lecture 88 Case studies from recruiting affiliates

Lecture 89 Affiliate recruiting promotion strategies

Lecture 90 Affiliate program for your own website

Section 17: Social media hashtags for commerce

Lecture 91 Two case studies of products sold in stores and commentary

Lecture 92 Social media hashtags for commerce

Section 18: Ecommerce course conclusion

Lecture 93 Bonus lecture: Next steps

People with an eCommerce business,If you have a product you are selling