New Paradigms of Business Management in the Era of Analytics

This proceedings volume brings together leading experts in business management, analytics, sustainability and innovation, from academia and corporate world, to provide a comprehensive overview of the challenges and opportunities faced by today’s business leaders. It discusses and elaborates on the conceptual and the current practices prevalent globally, and also touches on expectations of tomorrow for ensuring future readiness of organizations. The contributions are divided into five contemporary tracks – a. Navigating the uncharted horizons of innovation and sustainable practices; b. Financial horizons: navigating through the ever-changing landscape; c. Re-Imagining human resources: unlocking the innovation paradox; d. New age marketing: connecting dots between sustainability, analytics and innovation; and, e. Entrepreneurship & growth: leveraging innovation, network and policy for sustainability. The volume concludes by summarizing key takeaways from each track and emphasizes on the importance of understanding and implementing new paradigms of analytics, sustainability and innovation in the evolving business landscape. It offers real-world examples of how businesses have leveraged analytics, sustainability and innovation to achieve their goals and stay ahead of the competition. The volume offers a comprehensive resource for professionals, researchers, scholars and students seeking to gain a deeper understanding of the challenges and opportunities presented by the evolving landscape.