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    3. Irresistible Forces: The Business Legacy of Napster and the Growth of the Underground Internet

    Irresistible Forces: The Business Legacy of Napster and the Growth of the Underground Internet

    Posted By: juventus83
    Date: 27 Jul 2009 00:48:59
    Irresistible Forces: The Business Legacy of Napster and the Growth of the Underground Internet

    Irresistible Forces: The Business Legacy of Napster and the Growth of the Underground Internet
    Publisher: Capstone | ISBN: 1841121703 | edition 2001 | PDF | 192 pages | 618 kb

    This book is about - but not only about - Napster. The story of Napster is important in its own right, but its legacy even more so. The phenomenon that surrounds Napster has highlighted the extraordinary potential for the mass mobilisation of consumer and community power. This irresistible force - the underground Internet - has blown apart conventional models of doing business.
    Merriden charts the birth of Napster and its genesis in Internet music communities. He describes in detail how big businesses felt complacent enough to ignore Napster, only to turn on it when the truth about their business models dawned. As the big companies got nasty, Bertelsmann and Thomas Middelhof broke ranks and did a deal with Napster.

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