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Marketing Tourism and Hospitality: Concepts and Cases

Posted By: hill0
Date: 11 May 2021 07:10:44
Marketing Tourism and Hospitality: Concepts and Cases

Marketing Tourism and Hospitality: Concepts and Cases
English | 2021 | ISBN: 3030641104 | 423 Pages | PDF EPUB | 98 MB

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans.

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