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The Art of Digital Marketing for Fashion and Luxury Brands

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The Art of Digital Marketing for Fashion and Luxury Brands

The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces
English | 2021 | ISBN: 3030703231 | 491 Pages | PDF EPUB | 8 MB

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.

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