The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces
English | 2021 | ISBN: 3030703231 | 491 Pages | PDF EPUB | 8 MB
English | 2021 | ISBN: 3030703231 | 491 Pages | PDF EPUB | 8 MB
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.