Creativity and Strategy: An Integrative Analysis
Creativity and Strategy: An Integrative Analysis
English | 2021 | ISBN: 3030704653 | 151 Pages | PDF EPUB | 4.37 MB
English | 2021 | ISBN: 3030704653 | 151 Pages | PDF EPUB | 4.37 MB
This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making. It examines the decision and not the individual as a unit of analysis, which leads to a deeper understanding of creative outcomes. It draws a correlation between strategic intent and creative outcomes, both positive and negative, and provides an integrated framework for understanding creativity. Finally, the book develops a creative strategic framework and draws conclusions for the practice of management and for future research.