Frontiers in Product Innovation Strategy
Frontiers in Product Innovation Strategy:
Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future
English | 2023 | ISBN: 3031258223 | 169 Pages | PDF EPUB (True) | 16 MB
Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future
English | 2023 | ISBN: 3031258223 | 169 Pages | PDF EPUB (True) | 16 MB
The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet.