The Palgrave Handbook of Language and Crisis Communication in Sub-Saharan Africa
The Palgrave Handbook of Language and Crisis Communication in Sub-Saharan Africa
by Ernest Jakaza, Hugh Mangeya
English | 2024 | ISBN: 3031430581 | 571 Pages | True PDF | 16 MB
by Ernest Jakaza, Hugh Mangeya
English | 2024 | ISBN: 3031430581 | 571 Pages | True PDF | 16 MB
This handbook provides a detailed and sustained examination of the scope, purpose and practical application of crisis and disaster management communication in this critical region of the African continent, sub-Saharan Africa (SSA). The volume lays the foundation that enables a nuanced appreciation of two significant issues. The first pertains to SSA’s vulnerability to both natural and man-made phenomena. Secondly, it argues that communication plays a critical role in so far as the identification, social construction, raising awareness, preparation, mitigation and eradication of crises and disasters in the region. Communication plays a critical role in potentially reducing the impacts of crises and disasters before their occurrence. This handbook is a key resource for academics, students and practitioners in areas such as political communication, media communication, language and communication, brand communication, social/digital media communication, and crisis communication, among others.