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    3. The Marketing Firm, Volume I

    The Marketing Firm, Volume I

    Posted By: hill0
    Date: 3 Nov 2025 16:09:15
    The Marketing Firm, Volume I

    The Marketing Firm, Volume I: Recent Theoretical and Empirical Developments
    English | 2025 | ISBN: 3031915941 | 357 Pages | PDF EPUB (True) | 15 MB

    This book presents an advanced exploration of the Theory of the Marketing Firm (TMF), offering a multidisciplinary analysis of how firms engage consumers through marketing-oriented strategies. It builds on earlier theoretical foundations, incorporating empirical studies across sectors like e-commerce, aviation, retail, and cosmetics.
    UPWARDS