Marketing Communications [Repost]

Posted By: tanas.olesya
Marketing Communications [Repost]

Marketing Communications: A European Perspective by Prof Patrick De Pelsmacker
English | 25 Mar. 2010 | ISBN: 0273721380 | 688 Pages | PDF | 15 MB

Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context.
The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing