Brands That Rock [Repost]

Posted By: tanas.olesya
Brands That Rock [Repost]

Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll by Roger Blackwell
English | 25 Sept. 2003 | ISBN: 0471455172 | 258 Pages | PDF | 2 MB

The unique ability of rock and roll to inspire fanatical supportfrom its customers is undeniable; the loyalty showered upon theRolling Stones, Elton John, Aerosmith, and others who create it,unmatched; and the lessons for corporate America, endless.