Marketing on the Internet: Your Seven-Step Plan for Suceeding in e-Business Now That the Hype Is Over
Marketing on the Internet: Your Seven-Step Plan for Suceeding in e-Business Now That the Hype Is Over by Susan Sweeney CA
Maximum Press; Sixth edition | July 1, 2002 | English | ISBN: 1885068808 | 482 pages | PDF | 9 MB
Maximum Press; Sixth edition | July 1, 2002 | English | ISBN: 1885068808 | 482 pages | PDF | 9 MB
This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses, and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.