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    3. Cruise Business Development: Safety, Product Design and Human Capital

    Cruise Business Development: Safety, Product Design and Human Capital

    Posted By: step778
    Date: 6 Jun 2022 08:50:35
    Cruise Business Development: Safety, Product Design and Human Capital

    Alexis Papathanassis, "Cruise Business Development: Safety, Product Design and Human Capital"
    English | 2016 | pages: 278 | ISBN: 3319273515 | PDF | 5,6 mb

    This
    book addresses innovation management and product development in the cruise
    tourism industry. It explains how experience management has evolved from a
    strictly company-level, product- or service-focused tactical task to an
    industry-wide strategic challenge, and analyses the role of intangible
    reputational aspects of cruise experiences, as well as peripheral components
    and stakeholders, as increasingly important factors for customer acquisition
    and retention. Safety and risk issues are a central theme, as well as the
    cruise sector’s environmental and socio-economic impacts. Lastly, the book considers
    the increasing size of cruise vessels and the accompanying standardisation of
    facilities and itineraries, in conjunction with the hybridisation of cruise
    passengers in connection with expanding the competitive boundaries and intensity
    of competition in the cruise sector. The book approaches these issues as more
    than a mere public relations campaign, recognising the fact that they have since
    become the very essence of strategic cruise business development.

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