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Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations

Posted By: nebulae
Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations

Cornelius Herstatt and Rajnish Tiwari, "Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations"
English | ISBN: 331946390X | 2017 | 268 pages | PDF | 7 MB

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.