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    3. Business Driven Research and Development: Managing Knowledge to Create Wealth (Macmillan Business)

    Business Driven Research and Development: Managing Knowledge to Create Wealth (Macmillan Business)

    Posted By: insetes
    Date: 14 Sep 2019 12:13:53
    Business Driven Research and Development: Managing Knowledge to Create Wealth (Macmillan Business)

    Business Driven Research and Development: Managing Knowledge to Create Wealth (Macmillan Business) By Ashok Ganguly
    1999 | 224 Pages | ISBN: 033377650X | PDF | 1 MB


    Aiming to demonstrate how science and technology can be managed in order to meet well-defined business directives, the author argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. He examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.
    UPWARDS