Business Driven Research and Development: Managing Knowledge to Create Wealth (Macmillan Business)
Business Driven Research and Development: Managing Knowledge to Create Wealth (Macmillan Business) By Ashok Ganguly
1999 | 224 Pages | ISBN: 033377650X | PDF | 1 MB
1999 | 224 Pages | ISBN: 033377650X | PDF | 1 MB
Aiming to demonstrate how science and technology can be managed in order to meet well-defined business directives, the author argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. He examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.