Digital Business & E-Commerce Management
Digital Business & E-Commerce Management, 6th ed. Strategy Implementation & Practice by Dave Chaffey
English | Dec 18, 2014 | ISBN: 0273786547 | 679 Pages | AZW4/PDF (True) | 34.19 MB/29.46 MB
English | Dec 18, 2014 | ISBN: 0273786547 | 679 Pages | AZW4/PDF (True) | 34.19 MB/29.46 MB
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.