Marketing Research Essentials
Marketing Research Essentials by Carl McDaniel Jr.
English | 5 Oct. 2012 | ISBN: 1118249321 | 480 Pages | AZW4/PDF (True) | 25.54 MB/22.57 MB
English | 5 Oct. 2012 | ISBN: 1118249321 | 480 Pages | AZW4/PDF (True) | 25.54 MB/22.57 MB
Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full–time marketing research professional, this book merges real–life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real–world case problems, as well as methods tried and tested in the real world.