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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why by Alice K. Sylvester

Posted By: Free butterfly
Date: 11 Sep 2015 20:06:51
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why by Alice K. Sylvester

Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why by Alice K. Sylvester
English | 1 Dec. 2008 | ISBN: 0853237301 | ASIN: 1741755999 | 379 Pages | PDF | 1 MB

Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised 3rd international edition.

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