Class Notes#1-5

Integrator apps allow you to combine functions from one app to another. For example, you can connect a phone system to your existing Client Relationship Manager (CRM) without buying another CRM with the same features. Or you can connect your Twitter to another app and receive Twitter notifications on topics of interest in your browser. You can even connect your Gmail to your CRM to automatically log in leads/client cards, etc. The possibilities are nearly endless and limited only by imagination and software limits. Thus, integrator apps extend CRM functionality without purchase of an entire new CRM system (though you may have to buy another app).



This CLASS NOTES covers the most common Western Social Media Platforms, how to maximise lead reach and achieve higher marketing potential.

It covers:

The three main social media platforms of the Western World
How they relate to one another
How to draw traffic to your content using these social media platforms

It is hoped that this edition will help you devise a concrete social media strategy to boost your business on social media. Using such techniques can draw many viewers to your website, increasing business exposure and improve branding.



What are WYSIWYG Editors
What-You See-Is-What-You-Get or WYSIWYG Editors are Webdesign Editors that build websites as if you were seeing the final product.

What this CLASS NOTES is about
DIY Website jobs are now very possible with WYSIWYG Editors. However, there are too many choices and this CLASS NOTES aims to be a case study on what is a a good editor and what is not so good. It will outline features of four WYSIWYG Editors of differing complexity, strengths and weaknesses with the intent on helping you make a decision on what WYSIWYG Editor you want to get.

Upon choosing your WYSIWYG Editor, you will be able to quickly build a temporary, or in some cases a well made permanent website without a need for costly Webdesigners. Webdesign is not cheap, very often it runs into thousands and you have to fill in the content anyway, so it is worth the money and time to seek out a WYSIWYG Platform you like and fit it with the right template.

By using this case study, I hope you will be able to make a good decision in your business whether you want to build your website yourself (DIY) or hire a professional regardless. This whole website was self designed using a WYSIWYG Editor, so there is no shame in using one, in fact, often it is the practical business decision.

Summary
You will get a case study of four different WYSIWYG Editors. They will be of differing complexity with different strengths and weaknesses with the objective of teaching you what is good or what is bad in an Editor and make recommendations for options to use a WYSIWYG Editor.

We hope to help you make a choice in Editors if you wish to make your website yourself.



Search Engine Optimisation
Search Engine Optimisation, or SEO is when a website "comes on top" a search on a search engine like Google, Bing, Yahoo etc.

Traditionally, SEO looks for keywords and if there is enough keywords, the website comes to the top of the search.

There are many, many companies selling SEO services, many of them design your website too. They promise a lot whilst demanding expensive payments like US$100 a month, etc. These services are not cheap. If you ask me, would I buy SEO services? My answer is probably not. The SEO industry is an overpriced racket where most people, including the Indian companies that ring you all the time, cannot deliver. There may be some who are good and do deliver, but most are terrible.

Why is this so?
SEO has gone a long way, and Google - or any other search engine for that matter are not dumb.

They can eventually see through your keyword stuffing antics and demote your site.

By talking to people who actually know about SEO and Social Media, I learned there is only one principle for SEO success. That is it. Keywords are still important, but this one principle cannot be avoided and is the sole reason that SEO companies can only help so much without racking huge bills.

It is hoped that this edition will teach you fundamental principles for Search Engine Optimisation (SEO) and empower you to do it yourself rather than succumb to the sweet promises of online conmen.



CLASS NOTES#5 - Advanced Social Media Tools
*Only applies to Twitter*
This CLASS NOTES introduces to you four third party social media tools and a website to boost your social media and website exposure.

What tools will be introduced
A website measuring social media performance so you can improve your social media posting
A Twitter profile researcher, to give insights on a specific Twitter user
A Twitter post effectiveness measuring tool, complete with automatic suggestions to improve your tweets
An automated social media platform that schedules posts across many platforms
A Twitter lead generator for business that can still be used to get Twitter followers in general

Why you should get this report
This report outlines some of the best Twitter social media tools for improving your posts, enlarging your audience and finding sales leads with social media. Unfortunately, the focus is not on Facebook for this volume, however it presents tools for robust Twitter growth. You will surely see a return if you use these recommended tools. I have personally used these tools to double my Twitter followers in a matter of days.