Image Optimization

Images have always been a key part of the web. Our brains are able to interpret images much faster than text, which is why high-quality visuals drive conversions and user engagement.

That said, loading images efficiently at scale isn’t a little project for a quiet afternoon. It requires understanding of compression techniques, loading behavior, image decoding and image CDNs, adaptive media loading and caching.

This book will equip you with everything you need to know to optimize how you compress, serve and maintain images — boosting performance along the way.

About the Book

Next to videos, images are the heaviest, most requested assets on the web. Some of the biggest size savings and performance improvements can come through a better image optimization strategy. The fewer bytes a browser has to fetch, the less competition there is for a user’s bandwidth, and the quicker that critical image can be displayed, along with page’s content.

With the new Smashing book, Addy Osmani provides a practical modern guide to delivering high-quality images on the web — from formats and compression to delivery and maintenance.

The book focuses on what matters: modern approaches to image compression and image delivery, practical tools and techniques to automate optimization, responsive images, current and emerging image formats, how browsers load, decode and render images, CDNs, lazy-loading, adaptive media loading and how to optimize for Core Web Vitals.