Blueprint for Your Library Marketing Plan
Blueprint for Your Library Marketing Plan: A Guide to Help You Survive and Thrive by Patricia H. Fisher
English | 30 Mar. 2006 | ISBN: 0838909094 | 152 Pages | PDF | 1 MB
English | 30 Mar. 2006 | ISBN: 0838909094 | 152 Pages | PDF | 1 MB
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues - attracting funding and customers by focusing on specific needs.