410-101 Meta (Facebook) Certified Media Buying Professional

Get Ready for the Meta Media Buying Professional Exam. Stand out in your Field. Boost your Resume, Credibility & Career.

What you'll learn
Learn everything you need to know to become 410-101: Meta (Facebook) Certified Media Buying Professional. Train the mock exam in the end of the course.
Possess advanced competency in the skills, tools, advertising policies, and best practices required to buy ads on Facebook, Instagram and Messenger.
Stand out in your field. Boost your resume, credibility and career. Obtain the highest level of accreditation that Meta recognizes in digital marketing.
After you’ve earned your Meta Media Buying Professional Certification, you have the opportunity to earn a Discovery Commerce Specialist badge for free.
Requirements
You shall have watched my Facebook Ads & Instagram Ads Course or my BEST of Facebook Ads Course or the complete section about Facebook Ads in my Ultimate Courses. You shall have watched at least 20+ hours of my explanations & screen recordings.
Or you shall have your own practical experience with Meta advertising. You shall know how to practically lead campaigns, choose the right objectives and work with data sources. At least with Facebook Pixel & Conversion API.
You can pass the exam & become Certified Media Buying Professional without prior experience or knowledge. But without watching my practical screen recordings, it will be quite challenging for you to lead profitable campaigns and deliver expected results. However, you can learn by doing.
Description
Get Ready to Pass the 410-101: Meta (Former Facebook) Certified Media Buying Professional ExamThis Course will take you through the Skills needed to help prepare you for the Media Buying Professional Exam Content. This Course includes Face2face Explanations, animated Study Guides with professional Voice-over, multiple choice Quizzes & mock Exam Training. Certification helps you stand out in your field.Meta (Facebook) Blueprint Certification recognizes advanced-level proficiency with Facebook, Instagram and Messenger, giving you a chance to demonstrate your professional expertise. Getting certified is the highest level of accreditation that Facebook recognizes in digital marketing.Prepare to boost your resume, credibility and career.This Course will help prepare you for the Meta (Facebook) Certified Media Buying Professional Exam, which measures your competency in designing an end-to-end Meta (Facebook) marketing strategy that aligns with business goals and complements a holistic marketing plan.What is 410-101: Meta Certified Media Buying Professional Exam?This exam identifies candidates who possess advanced competency in the skills, tools, advertising policies, and best practices required to buy ads on Facebook, Instagram and Messenger.Exam duration: 105 minutes, 60 multiple choice questions.Exam audience: digital media buyers, account salespeople, account managers, account executives, marketing executives, social media managers, brand marketers and marketing consultants.410-101: Meta Certified Media Buying Professional Course structure:Exam informationGeneral introductory explanations with multiple choice quizzesIn-Depth study guide with multiple choice quizzes2x Mock exam practice with 60 questions (105 minutes test), strictly following practice tests from Meta CompanyCertification Exam Content OutlineBefore attempting to become a Meta (Facebook) Blueprint certified professional, you need to practice the following skills.Campaign Planning (48%)Explain fundamentals of Facebook buyingAlign Facebook campaign to business goalsGiven a scenario, determine when and how to use the Facebook pixel, SDK, and Offline ConversionsGiven a scenario, determine target audienceGiven a scenario, determine the appropriate measurement method and/or reporting platform based on the business goalGiven a scenario, determine appropriate ad format and if creative aligns with creative considerationsAdhere to Facebook policiesSetup (22%)Articulate the capabilities of Business ManagerGiven a scenario, choose the appropriate campaign setupDetermine when and where to apply tracking parameters based on the desired business goalOptimization (18%)Given a scenario, analyze campaign performance to determine optimization opportunitiesGiven a scenario, utilize best practices to optimize Facebook campaigns by adjusting advertiser controlsMeasurement and Reporting (12%)Apply available options when building ad reportsGiven a scenario, analyze measurement study reportsGiven a scenario, determine how to adjust future campaigns based on campaign resultsCertified candidates post exam process:After successfully completing a certification exam, you'll receive an email from CertMetrics within 24 hours letting you know.You'll also receive an email from Acclaim (our credential partner) containing your official certified digital badge with instructions on how to accept and promote your accomplishment across platforms like LinkedIn, Facebook and Twitter.FAQ - Meta Certified Media Buying ProfessionalIs there a cost associated with becoming a Meta Certified Media Buying Professional?The Meta (Facebook) Certification exams cost up to the equivalent of $150 USD for professional exams and up to the equivalent of $99 USD for associate exams. The actual cost may differ by country. You'll see the cost displayed during the checkout process.Where do I go to take the Media Buying exam?Go to the Meta Certified Media Buying Professional page to register for your Media Buying certification exam.Discover Commerce Specialist BadgeAfter you’ve earned your Meta Media Buying Professional Certification, you have the opportunity to earn a Discovery Commerce Specialist badge. Build the knowledge to turn discovery into demand and grow your client’s business.Become a Discovery Commerce SpecialistOffered to Facebook Certified Media Buying Professionals only, this badge gives certified learners an opportunity to expand their skill set in Discovery Commerce. This includes mastering the skills to help deliver personalized experiences, relevant & engaging creative, frictionless purchases and impactful measurement on Facebook.FAQ - Meta Discovery Commerce SpecialistIs there a cost associated with becoming a Certified Discovery Commerce Specialist?The courses and assessments built for this topic are free; however, to obtain the Discovery Commerce Specialist badge, you will have to become a Facebook certified Media Buyer.How long is the Discovery Commerce assessment?The assessment is made up of 20 multiple choice questions.How much time do I have to complete the assessment?There is no time limit for course or assessment completion.Official Resources used for this Course Creation:Official Meta (Facebook) Blueprint 410-101 Media Buyer Professional InformationOfficial Meta (Facebook) Blueprint 410-101 Media Buyer Professional Study GuideOfficial Meta (Facebook) Blueprint 410-101 Media Buyer Practice TestsThis Course is not the official Meta Company Course. It is not associated with Meta Company. However, this Course is strictly following official Meta Blueprint resources and exam practice tests.

Overview

Section 1: Exam Information

Lecture 1 Welcome!

Lecture 2 Extra Learnings & Facebook Group

Lecture 3 General Introduction into 410-101 Media Buyer Professional

Lecture 4 General Overview 410-101 Media Buyer Professional

Lecture 5 General Overview Meta Discover Commerce Specialist Badge

Section 2: General Introductory Explanations

Lecture 6 Starting Explanations & Exam Tips

Lecture 7 Pixel & SDK & Off-line Conversions

Lecture 8 Audiences (Core, Custom, Custom Engagement, Lookalike)

Lecture 9 Placements & CBO (Campaign Budget Optimisation)

Lecture 10 Bidding (Lowest Cost, Cost Cap, Target Cost, Bid Cap)

Lecture 11 Ad Placements & Dynamic Creative Optimisation

Lecture 12 Reporting & Cross-Reporting

Lecture 13 Exam Logic & Sample Question Explanation (Policies - Question 1)

Lecture 14 Exam Logic & Sample Question Explanation (Business Manager - Question 2)

Section 3: In-Depth Study Guide

Lecture 15 Glossary - Part 1

Lecture 16 Glossary - Part 2

Lecture 17 Facebook Polices

Lecture 18 Facebook Ads Manager

Lecture 19 Facebook Business Manager

Lecture 20 Campaign Buying Types

Lecture 21 Campaign Objectives

Lecture 22 Campaign Data Sources

Lecture 23 Campaign Audiences

Lecture 24 Ad Placements

Lecture 25 Campaign Budgets & Schedules

Lecture 26 Creative Strategy

Lecture 27 Measurement and Reporting Strategies

Lecture 28 Example Study Questions

Section 4: Mock Exam Practice

Lecture 29 Mock Exam Practice

Lecture 30 Logic of The Exam & Final Summary

Anyone wishing to become a Certified Meta (Facebook) Blueprint 410-101 Media Buyer Professional,Digital media buyers,Account salespeople,Account managers,Account executives,Marketing executives,Social media managers,Brand marketers,Marketing consultants