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Proceedings of the 1995 Academy of Marketing Science Annual Conference

Posted By: Free butterfly
Date: 13 Jan 2017 12:46:32
Proceedings of the 1995 Academy of Marketing Science Annual Conference

Proceedings of the 1995 Academy of Marketing Science Annual Conference by Roger Gomes
English | 6 Feb. 2015 | ISBN: 331913146X | 361 Pages | PDF | 88 MB

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others.

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