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  3. From Customer Retention to a Holistic Stakeholder Management System: Living a Vision (Repost)

From Customer Retention to a Holistic Stakeholder Management System: Living a Vision (Repost)

Posted By: insetes
Date: 6 Sep 2019 10:21:11
From Customer Retention to a Holistic Stakeholder Management System: Living a Vision (Repost)

From Customer Retention to a Holistic Stakeholder Management System: Living a Vision By Dr. Margit Huber, Dr. Susanne O’Gorman (auth.)
2008 | 203 Pages | ISBN: 3540774297 | PDF | 4 MB


Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.
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