COMPLETE META ADS MASTERY COURSE: Master Advertising on Facebook, Instagram, WhatsApp, and Threads (Digital Marketing) by José Neto
English | August 17, 2025 | ISBN: N/A | ASIN: B0FMQNQYNZ | 168 pages | EPUB | 1.57 Mb
English | August 17, 2025 | ISBN: N/A | ASIN: B0FMQNQYNZ | 168 pages | EPUB | 1.57 Mb
📱 COMPLETE META ADS MASTERY COURSE
Master Advertising on Facebook, Instagram, WhatsApp, and Threads
🌍 GLOBAL EDITION - Updated for Worldwide Markets
📋 COURSE INDEX
MODULE 1: FUNDAMENTALS & SETUP
- 1.1 Introduction to Meta Advertising Ecosystem
- 1.2 Meta Business Manager Configuration
- 1.3 Ad Account Structure & Global Considerations
- 1.4 Meta Pixel & Conversions API Setup
- 1.5 iOS 14.5+ Privacy Changes & Data Strategy
- 2.1 Objective Definition & KPI Setting
- 2.2 Audience Research & Global Segmentation
- 2.3 Digital Marketing Funnel Strategy
- 2.4 Budget Planning & Bidding Strategies
- 2.5 Competitive Analysis & Market Research
- 3.1 Campaign Structure: Campaign > Ad Set > Ad
- 3.2 Campaign Objectives Deep Dive
- 3.3 Advanced Settings & Configurations
- 3.4 Advantage+ AI Automation Features
- 4.1 Ad Types & Format Selection
- 4.2 Creative Best Practices (Global Standards)
- 4.3 Video & Reels Optimization
- 4.4 Dynamic Creative & Advanced Features
- 5.1 Core Audiences (Saved Audiences)
- 5.2 Custom Audiences
- 5.3 Lookalike Audiences
- 5.4 Advantage+ Audiences & AI Targeting
- 6.1 WhatsApp Business Platform Overview
- 6.2 Click-to-WhatsApp Ads Setup
- 6.3 WhatsApp Marketing Messages
- 6.4 Conversation-Based Pricing & Optimization
- 7.1 Key Performance Metrics & KPIs
- 7.2 A/B Testing Framework
- 7.3 Campaign Optimization Strategies
- 7.4 Advanced Reporting & Attribution
- 8.1 Meta Advertising Policies Overview
- 8.2 Global Compliance Requirements
- 8.3 Account Security & Risk Management
- 8.4 Policy Violation Prevention & Resolution
- 9.1 Threads Advertising
- 9.2 AI-Powered Creative Tools
- 9.3 Enhanced Creator Collaborations
- 9.4 Emerging Technologies & Beta Features
- 10.1 E-commerce & Retail Campaigns
- 10.2 Lead Generation & B2B Marketing
- 10.3 Brand Awareness & Consideration
- 10.4 Mobile App Marketing
- 10.5 Local Business Advertising
- A.1 Campaign Planning Templates
- A.2 Creative Brief Templates
- A.3 Reporting Dashboard Templates
- A.4 Compliance Checklists
- A.5 Glossary of Terms

