Behavioral Targeting: How Platforms Predict and Steer Your Next Action
Behavioral Targeting: How Platforms Predict and Steer Your Next Action: Strategic Forecasting and Financial Modeling for Every Stage of the Deal Lifecycle by Hayden Van Der Post, Johann Strauss, Vincent Bisette
English | May 6, 2025 | ISBN: N/A | ASIN: B0F7RTDV28 | 586 pages | EPUB | 0.68 Mb
English | May 6, 2025 | ISBN: N/A | ASIN: B0F7RTDV28 | 586 pages | EPUB | 0.68 Mb
Reactive Publishing
They know what you’ll click before you do.
In Behavioral Targeting, you'll uncover how platforms like Google, Meta, TikTok, and Amazon aren’t just watching you—they’re shaping you. With every scroll, tap, and hesitation, algorithms quietly harvest your behavioral data to predict your desires, fears, and decisions with astonishing accuracy.
But it doesn’t stop there. Prediction evolves into persuasion. Platforms run real-time psychological experiments on billions of users daily, nudging you toward purchases, opinions, and habits that benefit them—not you.
In this cutting-edge exposé, you'll learn:
- How surveillance capitalism turns your behavior into a monetizable asset
- The neuroscience behind impulse design and attention hijacking
- How recommender systems exploit cognitive biases to drive engagement
- Why digital platforms are becoming behavioral governments
- And how to defend your autonomy in a world built to erode it
If you’re not shaping your behavior, someone else is.