The SEO Optimized Job Description: A Complete Guide to Writing an Effective Job Description

Why completely optimize a job description? Well, simply put it will help you target, attract, and generate more applicants.

Learn the psychology behind attraction in relation to writing an effective job description that generates applicants. Understand how job boards and search engines work, learn about augmented writing tools, and SEO optimize your job post to improve applications.

A recruiter’s role all starts with having intake notes and a well thought out job description summary. This is a vital part in recruiting and hiring a candidate for opportunity. A job description can be simply defined as a written narrative that defines general tasks, duties, and responsibilities needed for the position. It will cover the functions and qualifications needed to perform the requirements: this includes working conditions, physical demands, and technical experience etc.

All Recruiters know how to write a great job description right? Wrong…

This book is written for the recruiter looking to improve on their job requisitions. It covers how to understand how job boards and search engines work. Learn what SEO professionals use to optimize keyword terms and apply that knowledge to your job posts. Making sure you are using the best industry specific job titles and skill sets. As well as using heat maps, tracking analytics, analyzing job board reports, and making adjustments to increase applicant flow.

Here’s the Honest Truth…

There is no ultimate secret to writing a job description. But, simply put there are many tools that you might not be aware of that will make tremendous improvements to a JD. Tools include keyword analysis that review job titles, skill sets, and other terms that will help you reach the right applicants and raise your search results rankings.

Besides these new tools in the market, it’s important to understand how to track and analyze your data. Majority of recruiters may not realize that they can track data and pull reports. So, I truly believe every professional can benefit from using this book as a resource.

Who should read this book:

• North American Talent Acquisition teams.
• Hiring Managers, Recruiters, and Human Resource professionals looking to learn more about Job Descriptions.
• Professionals looking to make Improvements on Job Descriptions and Career Sites.

In the Optimized Job Description book, you’ll learn about:

• How to Fully Keyword Optimize a Job Description
• Writing an Effective and Enticing Summary
• Understand Search Engine Optimization
• Analyze Job Titles and Skill Sets
• Discover your Industry Specific Competition
• Attracting More Applications
• Avoid Gender Bias Terms that Deter Applicants
• Use AI and other Tools to Fully Optimize a Job Description
• How Marketing Plays in Job Description Ads
• Understanding Job Boards and Search Engine Results
• Analyzing Google Analytics, Heat Maps, and Tracking Data