The Economics of Information Technology and the Media
The Economics of Information Technology and the Media By Linda Low
2000 | 335 Pages | ISBN: 9810238436 | PDF | 1 MB
2000 | 335 Pages | ISBN: 9810238436 | PDF | 1 MB
Interest in information technology and the media is growing apace. This discussion has been written to provide an economics framework for analyzing the nature and scope, as well as issues, pertaining to the new information and communication technology and revolution. It also presents some trends and perspectives from the Asia-Pacific region. While the economic principles of efficiency and competition are the same everywhere, many socio-political issues with respect to information technology and the media are unique to some specific cultural contexts. This book should be useful to students, researchers and policy-makers in mass communication, information technology and the media.