The Indian Media Business: Pandemic and After
Vanita Kohli-Khandekar, "The Indian Media Business: Pandemic and After"
English | ISBN: 9354790909 | 2021 | 332 pages | PDF | 7 MB
English | ISBN: 9354790909 | 2021 | 332 pages | PDF | 7 MB
Are Google and Facebook news or entertainment companies? Is Netflix a studio or an aggregator? As media, technology and telecom merge into one simple search for audiences, what really is a media company?
How has on-demand viewing changed the way we watch, listen or read? Can Indian cinema survive the devastation that the pandemic has wrought?
The fifth edition of The Indian Media Business: Pandemic and After delves into each of these questions as it cuts across print, TV, film, music, radio and digital media. In the process, the book takes you through the current trends, history, business dynamics and regulation in media, and provides a glimpse into the future of each of these segments.