Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances (Final)

Organizations pour vast resources into building new products and services. Yet too many are poorly conceived, dont delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of world-class agile product development, reflecting deep in-the-trenches experience from world-renowned experts.

Chris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want. Learn through a start-to-finish, Scrum-based case study, drawing on concepts the authors created for their breakthrough Scrum.org Professional Scrum Product Owner-Advanced (PSPO-A) training course. This innovative approach has already helped thousands of product owners excel–and it can transform the way you create products.

Replace negative product owner behaviors with approaches that lead to excellence

Represent customers more empathetically and effectively

Connect customers, values, and features more coherently

Tell better stories, set clearer goals, and create more valuable roadmaps

Innovate business models, run better experiments, and scale products more successfully

Make more successful decisions, involve the right people, and rely on better data

Become a great agile collaborator, across governance, budgeting, contracting, and beyond

Influence customers, users, stakeholders, and teams to improve your overall effectiveness

Optimize every organizational role related to product ownership

Product owners, managers, and team leads will find this guide indispensable along with Agile/Scrum coaches, consultants, and executives wanting to generate more value from product management across the organization.