Marketing Wisdom (Repost)
Kartikeya Kompella, "Marketing Wisdom"
English | ISBN: 9811077231 | 2019 | 171 pages | PDF, EPUB | 4 MB
English | ISBN: 9811077231 | 2019 | 171 pages | PDF, EPUB | 4 MB
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers’ current context.