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    Mastering Strategic Marketing for Specialty Pharmaceuticals

    Posted By: hill0
    Date: 4 Sep 2025 08:09:47
    Mastering Strategic Marketing for Specialty Pharmaceuticals

    Mastering Strategic Marketing for Specialty Pharmaceuticals: A Hands-On Guide
    English | 2026 | ISBN: 9819806364 | 423 Pages | PDF (True) | 5 MB

    In today's rapidly evolving pharmaceutical and biotech industries, effective marketing plays a crucial role in ensuring that the right drug reaches the right patient. This book offers a transformative journey into the heart of strategic marketing in the biopharmaceutical industry, with a special focus on specialty medicines. It provides a wealth of insights, concepts, frameworks, definitions, and examples that transcend industry boundaries, offering a roadmap for success to marketers in biopharmaceuticals, making it highly relevant for the MedTech sector as well.
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