ASO for Beginners. Part 1: Creating App Keyword Metadata

ASO video tutorials for beginners about search algos, keyword research and creating app metadata

What you'll learn
- How to do keyword research for the US market
- How to do localized keyword research
- How to create / update keyword meatadata for your App Store app
- How to create / update keyword metadata for your Google Play app
- How to create a correct title
- How to use ASO tools to do keyword research
- How to use Google Natural Language to increase downloads for your Android app
- How to analyze metadata changed

Requirements
- This is a course for beginners. No priori experience in marketing or working with apps is needed

Description
This course covers ASO basics about creating keyword metadata for your apps on App Store and Google Play. You will learn how to do keyword research with the help of ASO tools, how search algorithms work, and how to create metadata for your apps to ensure your keywords are indexed and ranked. This part covers only Visibility (working with keywords), it doesn't cover optimizing conversion rated to downloads (screenshots, irons, etc.). If you tried using Google Keyword Planner or ChatGPT for the ASO and it didn't work, here you will find out why :)  In the video tutorials, I will cover:

- how ASO is different than SEO and why an SEO expert cannot replace an ASO expert

- which factors are taken by search algorithms to index your app's keywords

- how to do keyword research for English-speaking countries and for countries which language you don't know

- how to create metadata for App Store

- how to create metadata for Google Play

- how to analyzed your metadata changes

I also provided some downloadable resources that you can use - templates for storing your metadata, analyzing metadata changes, tracking keyword progress, etc.

At the end of the course, there is a bonus lecture about seasonal marketing activities you can do to grow your app's downloads during the holiday season.

Who this course is for:
- This is a course for people who have no or very little knowledge about ASO: solo developers, app entrepreneurs, beginner marketers
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