Applied Public Relations: Cases in Stakeholder Management
Applied Public Relations: Cases in Stakeholder Management
Publisher: Lawrence Erlbaum Associates | ISBN: 0805846069 | edition 2004 | PDF | 280 pages | 15.1 MB
Publisher: Lawrence Erlbaum Associates | ISBN: 0805846069 | edition 2004 | PDF | 280 pages | 15.1 MB
Applied Public Relations: Cases in Stakeholder Management provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Larry F. Lamb and Kathy Brittain McKee examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices.