You: The Product: The Real Skills You Need to Be an Effective Product Manager

Product management is one of the most in-demand jobs in today’s market. But few people are formally trained for this line of work—and those who are don’t find out what it really takes to succeed until they are confronted with the obstacles mentioned in this book.
If you’re a product manager—or would like to pivot into product whether from business, consulting, project management, or engineering—this book is for you. Here, the author gets real about the kind of person you need to be to build better products and do well in this role.
You will learn:
• How to get your team, leadership, and customers on board with your vision.
• How to say no and push back to customers!
• Deciphering smart data from the dumb so that you don't lead your product down a dark alleyway.
• Navigate politics and making hard decisions but still being respected.
• Plus workbook exercises to help you prepare ahead for some of the challenges on the job!
• And much more…
With more than 18 years of experience in product management and leadership, Vivek Bedi shares his personal (and oftentimes embarrassing) stories about falling on the job so that you don't have to make the same mistakes. His extensive work in Fortune 100 companies, startups and launching his own venture that was acquired, has helped shape his definition of what a product manager is and the skills required to be an effective one. He is the founder of Product Immersion, full-day training workshops for product managers, and is a keynote speaker at flagship product conferences around the country.
Much like a product, the author invites readers to share their lessons learned in product management to continue to iterate on and improve the book with each release.