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Ad Tech & Programmatic: Master the Online Media Tech and Programmatic Media Explained

Posted By: AvaxKevin
Date: 29 May 2020 13:20:04
Ad Tech & Programmatic: Master the Online Media Tech and Programmatic Media Explained

Ad Tech & Programmatic: Master the Online Media Tech and Programmatic Media Explained by Julian Delphiki
English | 2020 | ASIN: B0882ZGDPR | 75 Pages | PDF/AZW3 | 2.64 MB


A guide that covers all the technologies involved in the non-stopping online media ecosystem. From DMP (Data Management Platforms) to Ad Exchanges, the book describes the role of each advertising technology and their importance. Regardless that you are investing a small amount in online media or you are working a related department this guide will help you to open a little black box in advertising: the ad tech.

Without overwhelming tech language, the Ad Tech & Programmatic book, explains plain and simple some concepts that are understandably-hard for a regular non-tech manager.
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