The Activator Advantage: What Today's Rainmakers Do Differently
The Activator Advantage: What Today's Rainmakers Do Differently
English | 2025 | ASIN : B0D8TXK92K | 165 Pages | PDF | 4 MB
English | 2025 | ASIN : B0D8TXK92K | 165 Pages | PDF | 4 MB
There is a growing problem in the professional services industry that is often acknowledged but rarely discussed: clients—even long-standing ones for whom firms have consistently delivered unquestioned value—are much less loyal to those firms and partners than they once were. This dramatic shift in client behavior has rendered traditional approaches to business development not only ineffective but counterproductive.