Build The Marketing Foundations For Your Business

Are you ready to get strategic about your marketing?

What you'll learn
Define the core purpose behind your business.
Create your ideal client persona.
Cement your unique position in the market.
Develop your brand personality.
Requirements
There are no required skills to take this course. This course will work for you whether you are just starting out in business (perfect, so you can get your marketing nailed from the get go). Or, if you have been in business for many years (it always pays to revisit this type of work to make sure you are still on track).
Description
And the first step ISN'T deep diving into the latest digital platforms, learning to code or becoming an Instagram influencer!The first step, our entrepreneurial friend, is developing a strong, authentic and honest marketing strategy. This is THE MOST CRITICAL step in your digital marketing success. It is only once you have a strategy, that you can look at your digital footprint with a critical eye to ensure every digital interaction is strengthening your business magnetism.This is the best way to guarantee success for all your future marketing activities. By purchasing this online course you'll get our proven framework and supporting videos to build your marketing foundations. This is will become your foundation for success. You will:Connect to your core. Get to the heart of your business and connect with your core purpose and where you want to take this business.Create your ideal core client. Gain a deeper understanding of who you want to serve, what their problem is, and the impact you can have on their life.Understand your unique selling proposition and cement your unique position in the market.Create your brand personality. Your brand personality will shape how your brand sounds, how you talk, the tone of voice you use, the language you use and the way you sound in all your marketing.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Connect to your core

Lecture 2 Connect to your core

Lecture 3 Your core purpose

Lecture 4 Your vision

Lecture 5 Success indicators

Lecture 6 Your mission

Lecture 7 Your product or service

Lecture 8 Your core business values

Section 3: Your ideal core customer

Lecture 9 Your ideal core client

Lecture 10 How to create your ideal core client

Lecture 11 Developing your clients problems and your solutions

Lecture 12 Identifying barriers and how to overcome them

Lecture 13 Create your value proposition

Lecture 14 Now reflect

Section 4: Cement your unique position in the market

Lecture 15 Cement your unique position in the market

Lecture 16 Finding your unique selling proposition

Lecture 17 Find your unique position in the market

Lecture 18 Now reflect

Section 5: Your brand personality

Lecture 19 Brand personality

Lecture 20 Developing your brand messaging

Lecture 21 Now reflect

This course is suitable for all small business owners. It doesn't matter whether you are just starting out or have been in business for some time, you will still benefit from this work. It would also work for someone who is working in a small business in a marketing position and wants to upskill and make sure their marketing is on target.