Chatting with Humans: User Experience Design (UX) for Chatbots: Simplified Conversational Design and Science-based Chatbot Copy that Engages People by Thomas Hathaway, Angela Hathaway
English | 2021 | ISBN: N/A | ASIN: B097YXLS67 | 150 pages | EPUB | 1.80 Mb
English | 2021 | ISBN: N/A | ASIN: B097YXLS67 | 150 pages | EPUB | 1.80 Mb
Why Do Many Chatbots / Conversational User Interfaces Fail to Deliver on Their Potential?
According to studies, many users abandon chatbots that deliver a poor user experience. In addition, businesses abandon chatbots that don’t achieve their business goals. The critical success factor for any conversational user interface is the design of the conversation flow/logic AND well-crafted bot messages. Both are essential to keep the chatbot user engaged and make them want to chat with your bot to achieve your business goals.
Conversation Design is much more than just writing questions and branching to the next question based on a user choice. The essence of Conversational Design is to have defined and logical dialogs that resemble the reasoning of a business expert.
Using the Right Conversation Design Approach Can Make Your Chatbot a Raving Success.
In this book, you will learn how to:
To demonstrate the entire conversation design process, the book offers a step-by-step real-life example of how to define, analyze, and design the logical flow of a lead generation and product sales bot that we developed.
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