Complete Blueprint To Marketo Fundamentals For Beginners

Learn Everything You Need To Know To About Marketo & Crack Professional Certification

What you'll learn
Marketo platform concepts (end to end)
Marketing automation principles
Marketo certification questions and answers
Marketo interview questions
Requirements
Basic idea of marketing
Description
WHY SHOULD YOU JOIN THIS COURSE?You should join this course If you want to change your domain to Marketing automation. You should join this course If you are not a tech expert and want to learn how to work in Marketo.You should join this course If you are a student and want to grow your career in Marketing automation.  Learn the fundamentals of Marketo So That you can excel in your career growth Which will make you strong in your domain and open better job opportunities. ARE YOU LOOKING FOR THESE ANSWERS BEFORE YOU MAKE BUYING DECISION? (Search their answers below in the description)Who this course is for?What are the benefits of joining this course?Course content?Other FAQs?WHO THIS COURSE IS FOR?Recommended to all beginners to understand the end-to-end Marketo platform. WHAT BENEFITS WILL YOU GET FROM THIS  COURSE?Complete package to make your strong Marketo base. All time support from the author whenever and wherever you got stuck in learning, in a job. COURSE CONTENT?Please watch the previews and curriculum. YOU SHOULD CHECK THE CREDIBILITY OF THE COURSE AND AUTHOR BEFORE MAKING AN INVESTMENT.By verifying the author's profile and social networks. By previewing the course content. By looking at the curriculum to match your needs. Is this a risk-free investment? Am I getting any refundable guarantee? FAQs:-Q) What if this program did not work for me?Ans: You can submit your request for a refund directly from the Udemy platform.Q)  Can I get support when I get stuck somewhere in the course?Ans: Yes, absolutely. you can drop your email at support@mktoacademy.comQ) What are the pre-requisites?Ans: Knowledge of modern marketing. Q) Would I need access to Marketo?Ans: It is recommended to have Marketo access for practice.Q) I don't have time, how this program will help me?Ans: This course has been designed in such a way that you can learn at your own pace. Videos are created in chunks, to the point for each element to explain the concepts.IMPORTANT MESSAGE There are 3 levels to master any subject, they are:Beginner - At this stage, your aim should not be to memorize and learn anything. Your aim here is to get familiar with the subject by surfing content. What is this, how does it work, why are we using….etc.Intermediate - At this stage, you should learn something and start practicing. You should aim for getting through all the main concepts and should know how to use them. Advance - This is for the players, where you started solving real-life problems, and building complex solutions. Success in the sequence. So at what level are you right now?

Overview

Section 1: Module 1: Marketing automation principles

Lecture 1 Lession 1 Digital Transformation

Lecture 2 Lession 2 Examples Digital Transformation

Lecture 3 Lession 3 Change in Customer Behaviour Expectations

Lecture 4 Lession 4 Retun on Engagement

Lecture 5 Lession 5 Data and Analytics

Lecture 6 Lession 6 Behavioral Marketing

Lecture 7 Lession 7 New Marketing Metrics

Lecture 8 Lession 8 Platform Automation

Lecture 9 Lession 9 Customer Journey

Lecture 10 Lession 10 Micro Moments in Customer Journey

Lecture 11 Lession 11 Customer Insights in Customer Journey

Lecture 12 Lession 12 Customer Profiling

Lecture 13 Lession 13 Lead scoring basics

Section 2: Module 2: How to create new program

Lecture 14 How to create new program

Section 3: Module 3: Send email from Marketo (email marketing)

Lecture 15 Smartlist in Email

Lecture 16 Email Editor

Lecture 17 AB testing in emails

Lecture 18 Schedule emails

Lecture 19 Approve your email program

Lecture 20 My tokens

Lecture 21 Setpup in Program

Lecture 22 Why system takes time to send emails

Section 4: Module 4: See records in your Marketo programs

Lecture 23 Members tab in program

Section 5: Module 5: What are tokens and their types in Marketo

Lecture 24 Token types

Section 6: Module 6: Create events in Marketo

Lecture 25 Event program intro

Lecture 26 Create landing page

Lecture 27 Create emails

Lecture 28 Smart campaigns

Lecture 29 Execute Campaign

Lecture 30 Event partner for webinars

Lecture 31 Event program type closure statement

Section 7: Module 7: Build the relationship using Nurture campaigns

Lecture 32 Engagement program intro

Lecture 33 Add content to streams

Lecture 34 Transition rule in streams

Lecture 35 View of canvas

Lecture 36 Setup in engagement

Section 8: Module 8: If nothing suits your marketing needs then this program will help

Lecture 37 Default program

Section 9: Module 9: Create assets

Lecture 38 Design studio intro

Lecture 39 2 step process

Lecture 40 Create templates

Lecture 41 Create forms

Lecture 42 Snippets

Lecture 43 Images and files

Section 10: Module 10: Manage database using simple user interface

Lecture 44 Database

Section 11: Module 11: Admin - the control panel of your Marketo

Lecture 45 Admin

Section 12: Module 12: Marketo Certified Associate - Questions Answers

Lecture 46 Set 2

Lecture 47 Set 3

Lecture 48 Set 4

Lecture 49 Set 5

Lecture 50 Set 6

Lecture 51 Set 7

Lecture 52 Set 8

Lecture 53 Set 9

Lecture 54 Set 10

Lecture 55 Set 11

Lecture 56 Set 12

Lecture 57 Set 13

Lecture 58 Set 14

Lecture 59 Set 15

Lecture 60 Set 16

Lecture 61 Set 17

Lecture 62 Set 18

Lecture 63 Set 19

Lecture 64 Set 20

Section 13: Message from Author

Lecture 65 Message from Author

For all beginners to strong their Marketo fundamentals,Marketing professional who wants to build career in marketing automation using Marketo