Consumption-Based Forecasting and Planning
Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy (Wiley and SAS Business Series) by Charles W. Chase
English | August 3, 2021 | ISBN: 111980986X | 272 pages | MOBI | 8.90 Mb
English | August 3, 2021 | ISBN: 111980986X | 272 pages | MOBI | 8.90 Mb
Discover a new, demand-centric framework for forecasting and demand planning
In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy.
The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You’ll also learn:
Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, Consumption-Based Forecasting and Planning will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.
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