Content Marketing Mastery 2018: Beginner'S Ultimate Guide

Grow your business, brand or message with content. Leverage blogging and social media to turn strangers into customers.

What you'll learn
Set achievable goals for content marketing success.
Identify and reach your ideal target audience quickly and easily.
Discover low-cost and no-cost ways to reach massive numbers of people with your marketing message.
Promote any product, passion, or point of view using proven content marketing methods like blogging, social media, and more.
Choose the best publishing platform based on your likes, dislikes, and natural abilities.
Build a powerful and profitable email list so you can automate your marketing using autoresponders and other online tools.
Requirements
No blogging, Wordpress, or other CMS experience needed!
All you need is a working computer and Internet access to succeed with this course. If you are reading this you have what you need. :-)
No writing experience or training is needed. Just bring your passion to share with others!
Description
If you want to spread the word about your business, your passions, or your point of view, then this course is for you. This course will help you get started using one of the most low-cost yet profitable methods of marketing available anywhere … content marketing.
Whether you have a product to sell, are a coach or consultant, or want to share with others about a cause near to your heart, mastering content marketing is vital for reaching large audiences of interested people quickly and easily.
In this course you will …
Discover how content marketing can help you achieve your life and business goals.Identify and reach your ideal target audience quickly and easily.Set achievable goals for your content marketing success.Choose the best publishing platform based on your likes, dislikes, and natural abilities. Master the terminology and technology of content marketing without needing to learn new technical skills. Discover the best tools to use to succeed with content marketing.Create massive amounts of free time using the power of automation.Create and easy to follow, fun content marketing plan that will help you achieve your content marketing goals. Set a fun and flexible content marketing schedule that will ensure you publish often without content marketing becoming a job you must do. Discover low-cost and no-cost ways to reach massive numbers of people with your marketing message. Build a powerful and profitable email list so you can automate your marketing using autoresponders and other online tools. Promote any product, passion, or point of view using proven content marketing methods like blogging, social media, and more.And even more!
The course contains fun and easy activities to help you set, and achieve your content marketing goals. Easy step in the content marketing journey is clearly documented and includes plenty of examples and specific suggestions.
By completing the activities you will be building your own content marketing plan of action.
By the time you finish the course you will have published at least three pieces of content online!
Why Content Marketing?
Content marketing has proven to be the most profitable type of marketing available today. By providing helpful content to the people in your target market before asking them to buy you will build trust and authority.
When people like you and trust you they will buy from you. Nothing creates that like and trust faster than content marketing.
Ignite the law of reciprocity in your online presence by sharing helpful content freely and watch and people join your list, buy your products, and recommend you to their friends!
Why This Course?
This is not a course where you listen to me talk about content marketing. It’s a course where you DO content marketing!
For the past 17 years I have been privileged to help over 24,000 students create and grow their own online business.
Content marketing is the backbone of my own business, and in this course I share what works. No theory. No hearsay. Just real world tactics that work for me and will work for you too.  
By the time you finish the course you will BE a content marketer! You will have chosen you platform, know what to say in your content and how to create it quickly.
You will also use your content to promote any product you want, or promote a point of view while winning friends and influencing people.
All of this, and more, is waiting for you inside the course.
Let’s begin writing your content marketing success story today!

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 What Is Content Marketing?

Lecture 3 Why Choose Content Marketing?

Lecture 4 Who Can Succeed With Content Marketing?

Lecture 5 Establish Your Content Marketing Goals

Section 2: Taking Your First Steps With Content Marketing

Lecture 6 Introduction

Lecture 7 Content Marketing Case Studies

Lecture 8 How Will You Use Content Marketing?

Lecture 9 Speak The Language Of Content Marketing

Lecture 10 Match Your Goal To A Style Of Content Marketing

Lecture 11 Conclusion And Next Steps

Section 3: Find Your Purpose With Content Marketing

Lecture 12 Introduction

Lecture 13 Choose Your Primary Role

Lecture 14 Activity: Choose Your Role Worksheet

Lecture 15 Find Your Purpose Summary And Next Steps

Section 4: Find Your Target Audience

Lecture 16 Introduction

Lecture 17 Defining Your Target Audience

Lecture 18 Target Audience Worksheet

Lecture 19 Where Can You Find Them?

Lecture 20 How Will You Reach Out To Them?

Lecture 21 What Will You Say To Them?

Lecture 22 Section 4 Wrapup

Section 5: Choose The Best Platform

Lecture 23 Introduction

Lecture 24 Overview Of Available Platforms

Lecture 25 Which Platform Fits You Best?

Lecture 26 Save Time With Automation

Lecture 27 Activity: Choose Your Ideal Platform

Lecture 28 Summary And Next Steps

Section 6: Master The Tools of the Trade

Lecture 29 Introduction

Lecture 30 The Tools Of The Trade

Lecture 31 Essential Blog Publishing Tools

Lecture 32 How Often Should You Publish?

Lecture 33 What Type Of Blog Post Will You Create?

Lecture 34 How To Write A Great Blog Post (4 Options)

Lecture 35 Write Your First (Or Next) Blog Post

Lecture 36 How To Create A YouTube Video

Lecture 37 Facebook Best Practices

Lecture 38 Create The Ideal Facebook Post

Lecture 39 Section 6 Wrapup

Section 7: Create Your Content Plan

Lecture 40 Introduction

Lecture 41 What Is A Content Plan?

Lecture 42 Why You Need A Content Plan

Lecture 43 Create Your Content Plan

Lecture 44 Content Planning Mistakes To Avoid

Lecture 45 Choose Your Content Schedule

Lecture 46 Create Your Content Schedule

Lecture 47 Section 7 Wrapup And Next Steps

Section 8: Create Your Marketing Plan

Lecture 48 Introduction

Lecture 49 Start With The People You Know

Lecture 50 Create A List Of Contacts

Lecture 51 Grow Your List Of Contacts

Lecture 52 Should You Run Paid Advertising?

Lecture 53 Establish Authority With Guest Posting

Lecture 54 Should You Have A Podcast?

Lecture 55 Should You Do A Webinar?

Lecture 56 How To Scale Your Success

Lecture 57 Choose Your Core Method

Lecture 58 Wrapping Up And Next Actions

Section 9: Conclusion

Lecture 59 Conclusion & Next Steps

Lecture 60 Key Decisions That Lead To Long Term Success

Lecture 61 Taking Your Next Step

Lecture 62 Maintaining Your Content Marketing System

Lecture 63 Thank You Again And See You Soon!

Anyone wanting to promote a business or non-profit using blogging, social media, YouTube, webinars, and more.,Anyone who wants to share a point of view and convince others to their way of thinking.,Small business owners who want a low cost way to reach a massive audience of prospective buyers.,Entrepreneurs who want to reach new customers using proven content marketing methods like blogging, curation, syndication, and more.,A CEO who wants to share her experience of how to run and scale a business – who wants to spread the word about their product or cause and is willing to share openly via their writing or curating.,Affiliate marketers who want a way to build their mailing list while selling more, all without spending money on paid advertising.,My target student is NOT… someone who wants to get rich quick or thinks that simply publishing 3 blog posts will bring them fame.,Full time content marketers will not benefit from this course as it is designed for beginning content marketers.