Creating Breakthrough Products: Innovation from Product Planning to Program Approval
by Jonathan Cagan and Craig M. Vogel
FT Press | 2001 | ISBN: 0139696946 | Pages: 336 | PDF | Size: 4,9 MB
by Jonathan Cagan and Craig M. Vogel
FT Press | 2001 | ISBN: 0139696946 | Pages: 336 | PDF | Size: 4,9 MB
Transforms innovation from serendipity to science, giving you the tools for creating products that change the rules of the game and achieve significant competitive advantage.
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