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    3. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

    Posted By: tot167
    Date: 3 May 2008 09:00:00
    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore
    “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers"
    HarperBusiness | 1999-07 | ISBN: 0066620023 | 256 pages | PDF | 1,4 Mb

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


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