Design for Engagement - How to Design So People Take Action

Learn how to apply psychology to create engaging products so that people will take the actions you want them to take.
You'll learn everything you need to know about people, how they think, decide, remember, and what motivates them. You'll learn how to apply psychology to the design of websites, apps, and products so that they are engaging and so people will take the action you want them to take.
You will learn:
How to use the need to belong to get people to take action
What makes ideas and products go viral
Why online video is so compelling
How people think and make decisions
How much information people can remember
How present information so that people will want more
How fonts and line length affect how people read
Why rewards are not always a good idea to use
How to use the stories people tell themselves about who they are and what they do to get people to take action
Why fear of loss is so powerful a motivator and how to use it
Quizzes throughout the course to test your knowledge
Exercises throughout the course to practice what you are learning
and much, much more!
What are the requirements?
You should have familiarity with websites, apps, and/or technology products.
What am I going to get from this course?
Over 83 lectures and 4.5 hours of content!
Learn the psychology that applies to behavior when people use websites, apps or other technology products
Learn how to create a more engaging design using these psychology principles
Learn what really motivates people to take action
What is the target audience?
User Experience (UX) professionals, web designers and developers, usability professionals, and product managers